Thursday, June 10, 2010

Ridiculous and Hilarious High Fructose Corn Syrup Commercial


This commercial is just too funny not to write about. You probably have been seeing this ad a lot lately, and it is because the corn growers are getting nervous that the country has caught onto the fact that HFCS (High Fructose Corn Syrup), is bad for our health - even worse than refined white sugar (which is also bad for our health). 
First of all, the acting is so bad in this clip you'll probably pee yourself watching it. I can't imagine some Mom randomly walking up to another Mom that's pouring juice for her kid and saying "wowwww, you don't care what the kids eat, huh?..." Most Mom's I know would pour juice on her with a comment like that. The argument the commercial tries to make is even funnier. Sorry Corn Refiners Association - we're onto you. 
HFCS is more dangerous than sugar because it causes spikes in insulin levels... the speed at which HFCS enters your bloodstream is higher than regular sugar. Unfortunately HFCS has found its way into everything from Ketchup, breads, cheese, soda, juice, cereals, beef jerky, iced teas, pretzels, snacks, almost all processed foods... literally anything and everything in place of sugar.
Why you ask? Well it isn't some evil government conspiracy to kill off our population... it's because corn based products are dirt cheap because they are subsidized by the government. Move over big oil, big corn is here! This makes it much less expensive for companies like Heinz to use HFCS in place of sugar. Also, HFCS extends the shelf life of products, so it acts as an additional preservative on top of its sweetening effect. 
The Mayo Clinic recommends limiting the quantity, and also suggests that the new research coming out in favor of HFCS is supported by the beverage industry (big shocker - I've never heard of anything like that ever happening before!) 
So what to sweeten with? I recommend following the advice of the article from the Mayo clinic. Limit sugary foods to as little as possible... stick with unsweetened products always (like iced tea, etc). Eat fresh fruit, limit soda and fruit juice drinking. My favorite sweetener is Blue Agave Nectar. It looks like honey, and is the healthiest sweetener available. It is all natural, low in sugar, and very low in the glycemic index. English translation: the sugar enters your blood stream slowly, which is good, because when things enter your blood stream quickly you get fat, that's all you need to know.
Even natural fruit juices are loaded with sugar. Fruits naturally have a lot of sugar, and while it is much healthier than refined sugars - we should still drink fruit juices in moderation because there is A LOT of fruit in juice. Eat fruit instead, you're unlikely to eat as much as you would drink - so it works out better for your health. 
Anyway - let me know what you all think. I know seeking out food without HFCS is a pain, but I think it's worth the second it takes to read the ingredients. I'm glad to see that companies are starting to advertise that they are not using it, and some are using cane sugar instead. My advice is just to not eat sugary foods, it's a huge cause of obesity and one that's often overlooked. 
It's amazing how much sugar is in that you wouldn't thing of (yogurt, milk, etc). If you're a high fructose fan, check out their website. You'll see lots of kids eating sweet sugary HFCS... on their way to a childhood of ADHD and other issues. While the "sweet surprise" for us adults will be a spare tire around our waist. good times!

8 comments:

  1. Its so not hard to shop no HFCS, at first it takes awhile in the market to read the labels but then once you know which products have HFCS shopping is even easier. Also reading the ingredients of your food empowers you to know exactly what you are putting in your body, and who doesn't need that empowerment?

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  2. We would like people to see the facts on high fructose corn syrup, which has been the subject of a lot of attention and misinformation in the past few years. Most of the problem stems from confusion about what high fructose corn syrup really is. Most people have heard of high fructose corn syrup, but aren't aware of how similar it is to common table sugar. Scientists continue to confirm that high fructose corn syrup is no different from other sweeteners. It is essentially the same as table sugar and honey, and has the same number of calories.

    Please consider the below study which reviewed the effects of high fructose corn syrup and sugar on circulating levels of glucose, leptin, insulin and ghrelin:

    Kathleen J. Melanson, et al., at the University of Rhode Island reviewed the effects of high fructose corn syrup and sugar on circulating levels of glucose, leptin, insulin and ghrelin in a study group of lean women. The study found “no differences in the metabolic effects” of high fructose corn syrup and sugar. (http://www.sweetsurprise.com/sites/default/files/MelansonNutritionFeb2007.pdf)

    For the most part, you'll find high fructose corn syrup in the same kinds of products in which you would find sugar or other sweeteners. At the same time, corn sweeteners offer some unique functional benefits that help companies offer more choices in food products. High fructose corn syrup keeps foods fresh, enhances fruit and spice flavors, retains moisture in bran cereals, helps keep breakfast and energy bars moist, maintains consistent flavors in beverages, and keeps ingredients evenly dispersed in condiments. The liquid nature of high fructose corn syrup makes it easier and more economical to handle than dry sugar in many applications. It is also important to note, that although the type of high fructose corn syrup used in soft drinks has about the same amount of fructose as sugar, and is essentially the same as sugar; the high fructose corn syrup used in breads, jams and yogurt is 42% fructose – actually less fructose than what's found in sugar.

    As many dietitians agree, all sugars should be consumed in moderation as part of a balanced lifestyle.

    Audrae Erickson, Corn Refiners Association

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  3. I guess we'll just have to agree to disagree!

    It's a free country, so enjoy all of the modified corn starch, high fructose corn syrup, and other corn based products you want!

    I'll stick with my salmon, fresh veggies, high fiber carbs, and avocados thanks! (and I'll continue to spread the word that our food supply should be free of any synthetic products (whether it be from corn or otherwise).

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  4. I concur with Chris. In my humble, non researched opinion, I just think that the simpler the ingredients of the food going in the simpler it is for your body to digest. I was diagnosed with a spastic colin almost two years ago, shortly after that I became pregnant those two events in my life made me switch to a whole food diet, and since then, I have never felt as good as I have. Its just not HFCS that I have a problem with but the whole processed and preserved food invasion into our food that I have a problem with.

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  5. Ha ha ha! Awesome awkward moment in that commercial. HFCS is actually good for you in moderation? It appears the "Corn Refiners Association" has some time and money to troll the internet refining their message. I hope corporations can take some time and put more money into finding organic, natural, sustainable and healthy solutions to their cheaply mass produced food.

    Keep Blogging Chris! Thanks bro!

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  6. thanks Dan! Seriously, it is ridiculous that it has come to this! If you haven't already seen it - you should check out the film Food, Inc. It's great and sheds a lot of light on the food industry. I hope all is well up in Montana, good luck with the marathon!

    I've been slacking on the blog lately because work has been kind of nuts, but I'll be back at it this week. Thanks for reading it!

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  7. I can't believe that the Corn Industry won't admit what it's really doing: overproducing and trying to find a way to make us consume it at any cost. Like trying to make Salmon corn-eaters. WTF? Omnivore's Dilemma puts it best, but in the meantime, I shop corn free... packaged foods-free in fact.

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  8. Hi Anonymous - yeah I would agree entirely. It's also pretty absurd that they are scouring the internet looking for blogs and media that speak negatively of HFCS. It only shows that they are on the defensive because people are finally waking up to the fact that corn by products are not supposed to be in our food supply. Yes corn is "natural," as they claim, but so are cigarrettes. After all Tabacco is just a plant!

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